Customertimes × Cursor · Product Vision

Rosetta

We speak your org's language.

The AI-native delivery stack for Salesforce — from org discovery through deploy, without writing custom code. Delivered as a Cursor MCP with a huge agentic toolset and a Salesforce consulting knowledge base.

DiscoveryDeliveryAdoption
The shift

Code is becoming a commodity. Context and adoption are the value.

  • Agents can now configure enterprise platforms — not just write code.
  • The bottleneck moves to context: machine-readable platform & tribal knowledge.
  • And to adoption: trust, governance, and change management.

Rosetta supplies both — it turns business intent into platform configuration an agent can execute, and lands through a credible 4-hour discovery.

The blind spot

Today, AI tooling is sold to developers only

# developers × devices × consumption

That ceiling misses the largest technical population in every enterprise — the people who run Salesforce but are not counted as "developers."

The new market

The Salesforce Center of Excellence

  • Salesforce CoEs are run by business consultants, product owners, BAs, and declarative consultants — not Java engineers.
  • No one staffs an in-house custom-dev team for Salesforce — it's configured, not coded.

"I don't need my developers to be 20% more efficient. I need a completely different point of view — a SaaS replacement, or reducing the CoE that runs my Salesforce."— Enterprise CEO, on what he actually wants

What it is

One platform — a core, layers & packages

Core · differentiator
Customizing agent + agentic knowledge baseCT tribal knowledge & Salesforce best practices that power every layer — the part no other tool has.
Layer 1 · Discovery
Reads the org → 12 reportsRead-only OAuth scan in 4–6 hours; arms CFO, Head of Sales, CIO & VP of Platforms. Replaces a $250K Big-4 audit.
Layer 2 · Delivery
Changes the org → configurationFlows, automations, validations via CLI with diff review; scope carried forward through a versioned crosswalk.
Delivery packages Setup & Customizing Wizard Testing & Harness Documentation Video Training
Layer 3 · Support
Keeps it runningA living, agent-managed environment after go-live — changes, tests & updates with less human labour over time.
The lifecycle

One platform for the whole implementation lifecycle

  • Intake — free-form audio transcripts & brainstorming sessions, clarified into requirements with Cursor + Rosetta best practices.
  • Requirements — generate business & product requirements from raw inputs.
  • Estimate & plan — effort estimates and sprint plans, ready to execute.
  • Configure → Docs & QA — partial config automation, documentation, and test artifacts.
  • Knowledge — every project enriches the repository, smarter next time.
Requirements, by design

From free-form talk to a validated spec

Understandtargeted clarifying questions — goals, constraints, timeframe
Explore3–5 approaches compared — quick win vs. architectural shift
Presentan actionable roadmap & spec, ready to build
  • A structured diverge → converge method — not a half-baked first idea, not over-engineering.
  • Research-validated brainstorming patterns — Inversion, Perspective Multiplication, and more.
  • Clarify and validate before a single change ships — kills rework early.
Positioning
20–50%

AI is the engine. Consultants orchestrate.

  • The goal isn't full automation — it's AI reliably doing 20–50% of the implementation.
  • Humans validate architecture, business decisions, and complex configuration.
  • Not "AI replacing consultants" — consultants become product operators who improve the knowledge that powers the next project.
Why "Rosetta"

It translates three languages that don't talk to each other

Businessrequirements · decisions · tribal knowledge
PlatformSalesforce declarative config
AgentCursor + an LLM that can act

Like the Rosetta Stone, the product is the translation layer between intent, platform, and execution.

The moat

We package enterprise knowledge for agents

  • By default, much of Salesforce's declarative config is invisible to agents — so a raw run hits trial-and-error and endless loops.
  • Rosetta packages proprietary + tribal knowledge into agent-consumable form (instruction files → RAG that returns instant answers).
  • Cutting the loop improves output and increases Cursor consumption — a structural win for the partnership.

A proprietary, agent-ready knowledge layer — Customertimes' accumulated knowledge of how to configure Salesforce correctly.

Beyond software

Institutional knowledge becomes the asset

A private, agent-ready repository of docs, patterns, config examples, snippets, and tribal knowledge — enriched by every project, monetizable on its own.

Implementation templates Testing templates BPMN generation Config playbooks Process-mining templates Industry patterns
Three motions

One platform, three ways to win

Salesforce

Implementation accelerator

Analyze environments, find optimizations, speed deployments, support migrations — Veeva → Life Sciences Cloud.

Direct

AI-powered SI

Differentiate Customertimes as a platform, not consulting capacity.

Cursor & Anthropic

Reusable assets

Frameworks, accelerators, configuration knowledge, templates, MCP integrations that drive adoption.

Getting started

Add the Rosetta MCP to your Cursor agent

Drop Rosetta into Cursor or Claude Code as an MCP and your agent instantly works from Salesforce best practices, reusable templates, and CT tribal knowledge — no setup ceremony. From there, expand two ways:

Play 1 — Exoskeleton

Evolution, not revolution

Drop into an existing CoE and speed it up without ripping anything out. Turn an 80-person Salesforce CoE into power-user builders. Lowest-risk land.

Play 2 — SaaS replacement

A different point of view

Rebuild expensive platform workflows with Cursor-powered, identical-behavior config — e.g. a Marketing Cloud replacement. Higher value, handled with care.

Start in minutes, not months — then grow into the full motion: Discovery → Scope → Config → UAT → Training.

Why it works

A win on both sides of the partnership

For Cursor

A new TAM beyond developers

Unlocks the Salesforce CoE — business users who never showed up in "how many developers do you have?" — plus more consumption per seat.

For Customertimes

From billable hours to transformation

Shifts the revenue base to discovery, configuration, migration, adoption & the knowledge layer — without cannibalizing managed services.

The expansion

Start where we lead, then go wide across Salesforce

NowSpiff & ITSMdiscovery → delivery
NextLife Sciences CloudVeeva → LS Cloud
ThenCore CloudsSales & Service
WideMarketing · Data · Revenue+ Agentforce

Start where Customertimes already leads — Spiff, ITSM, Life Sciences — then expand across the core Salesforce clouds.

The thesis

Configuration is commoditizing. Context and adoption are the new value. Rosetta owns the translation between them — and turns a services business into an AI-native transformation business.

Next steps

Shape the play with Cursor

  1. 1 Define the product vision (1–2 page doc) & compile all use cases.
  2. 2 Build an end-to-end POC: intake → analysis → estimation → sprint → config → docs → QA.
  3. 3 Formalize the Cursor partner motion (intro → Elise Martisic).
  4. 4 Align on the roadmap early next week.

rosetta@customertimes.com · Built on Cursor — MCP-native, BYO LLM, diff-reviewed.

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